NeuroFocus is a dry-EEG insert for the headphones you already wear. It reads one channel of real brain signal from your earpad and scores your focus 0–100 while you work. It’s built by co-founders Inky and Elijah on our own brain-computer interface (BCI) stack, and it exists because we needed it ourselves.
01The problem, honestly stated
If you’re building something — a company, a codebase, anything hard — your output is a function of one scarce thing: sustained attention. And sustained attention is exactly what modern work destroys. The research here is blunt. Gloria Mark’s studies put the cost of a single interruption at roughly 23 minutes to fully re-enter the task, and her screen-tracking work has watched median attention on any one screen fall to under a minute — with about 44% of interruptions coming from ourselves, not from anyone else. Chris Parnin’s analysis of 10,000 programming sessions found an interrupted programmer needs 10–15 minutes just to start editing code again.
Every tool sold against this problem measures a proxy. App trackers score which window was focused. Blockers count what they blocked. Body-doubling services put a witness on webcam. All useful — none of them can see the half of the problem that happens with no tab switch and no notification: the moment your attention leaves while your eyes stay on the code. That moment is electrical, and it is measurable. That’s the instrument we’re building.
02Who it’s for
Founders and founding engineers — especially solo founders, and especially people whose attention is a daily fight. That last part isn’t a marketing segment for us; research by Freeman et al. found 29% of entrepreneurs report ADHD, and some of the people building NeuroFocus are in that number. We are not offering a treatment — see the limits below. We’re offering the thing we wanted on our own desks: an honest readout of when focus held and what broke it, so the day stops being a mystery at 6pm.
03What it is — and what it isn’t
The score is an established EEG engagement index — β/(α+θ), after Pope et al. (1995) — read from a single around-ear dry electrode and mapped 0–100 against your own baseline. Don’t buy this if you’re expecting more than that. Specifically:
It is not a medical device. It doesn’t diagnose, treat, or manage ADHD or anything else. It will not “10x” you — we measure focus; what you change because of the measurement is up to you. Today’s hardware is one channel — a proof of concept benchmarked against a consumer NeuroSky headset, scaling toward eight channels in the production design — not a lab EEG. The overlay demo on this site is simulated and labeled as such until we publish a real capture. The Founding Pilot price ($199) and ship window are targets while we finish development. If any of this moves, the waitlist hears it first.
04How we work
We’re a small, independent team, not a big company — which is exactly why we’re careful about the things that matter. We only make claims we can back up: no fake testimonials, no invented partnerships, no borrowed press. The photos on the site are our own prototypes in testing. When something is still a target rather than a finished fact — a price, a ship date — we say so. The attention economy has enough people selling focus with hype; we’d rather earn trust the slow way.
05Brain data, handled right
Because NeuroFocus reads EEG, we treat your neural signal as the most personal data we touch. Our commitments — read-only sensing, on-device processing, never selling your data — are written down in our Neural Data Promise.
06Get in touch
Want a pilot for your team, press details, or just have a question? Email info@neurofocus.dev, or find us on X. The fastest way to follow progress is the waitlist.